Yesterday the Bureau of Engraving and Printing released the new $20 with all the added security features, one being that the colour has changed. Well at least the back is still green, but the background on the front is a mix of "peach and pistacio" or light green and pink. Along with the release of the new bill comes a marketing campaign in the tens of thousands to inform the public that what they are getting from the bank or supermarket is indeed the real thing. There is even an interactive bill that you can see all the new security features in fine detail. That seems somewhat ironic, but oh well. I really see no need for a huge campaign, no one will go to the bank and see a different bill and then reject it, telling the bank that they are giving them fake money. Either way most of the currency that the US has produced is abroad. Finally, new bills or coins are only rejected really when there is an alternative. The Treasury Dept will take the old $20s out of circulation and the new $20 will be the only thing to use. That wasn't true for the Sacagawea dollar. Even after an extensive campaign the Sacagawea dollar coin was pretty much a flop. The Susan B. Anthony coin was taken out of circulation, but not before more were minted to keep up the demand for them on the NYC transit system and post offices.